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Twitter’s new features are about way more than 280-character tweets

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23.09.2021

Twitter is announcing several updates that it says aim to drive better conversations on the internet. They include new and enhanced features to help people sell their creative work on the platform.

“At its best, we think Twitter can be the conversation layer of the internet,” said Kayvon Beykpour, Twitter’s head of consumer product, in a streamed press event. “We’ve made a ton of progress towards that plan.”

Beykpour pointed to a desire to go “beyond 280 characters,” the current length of a standard tweet, in communicating on Twitter. The platform started out letting people post messages of just 140 characters, but it’s grown to be used for sharing more diverse types of content that can sometimes feel shoehorned into the tweet format: politicians sharing screenshots of lengthy statements, people promoting newsletters on services like Substack or Patreon, and musicians and videographers linking to audio and video on other platforms such as Soundcloud, Bandcamp, and YouTube.

Twitter recently rolled out Spaces, a live audio feature that’s been compared to the viral platform Clubhouse. Esther Crawford,........

© Fast Company


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