How one CEO’s counter-cultural movement became Yondr

Graham Dugoni’s concerns about smartphone usage spawned Yondr, with partners including Dave Chappelle, Bruno Mars, and Madonna.

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.

Fourteen years ago, Graham Dugoni decided to start a movement to address what he viewed as the deleterious effects of rampant smartphone usage. “What I saw was kind of impending nihilism, the sense that everyone is going to be inundated with media, and it’s going to hollow out the meaning........

© Fast Company