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Instead of killing email, Slack is embracing it

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Collaboration phenom Slack is continuing its effort to move from a messaging app running alongside other office software to the hub where business teams coordinate anything and everything. Its latest steps, which the company is unveiling today, will further integrate Microsoft and Google’s email and calendaring platforms into the Slack interface, providing more incentive to stay within the app. To further its case for centrality, Slack is introducing other upgrades–including further revisions to its search, which got an overhaul last year–at its Frontiers conference in San Francisco this week.

Slack, which is prepping to go public this year, has long integrated other apps and services, such as sharing files from Dropbox and displaying previews of Microsoft Word documents, Excel spreadsheets, and PowerPoint presentations. But its new bridges to email and calendar systems could further pull people into the messaging app.

Throughout its history, Slack has often been seen as being on a mission to kill email. But despite its many annoyances, email lives on. And this round of Slack updates is focused on ensuring that folks who haven’t warmed to the service aren’t left out of collaborative work. “Today, we have users who are in Slack. But in the same organization, there may still be teammates of theirs who are just living in email,” says Andy Pflaum, Slack’s director of product management for interoperability.

Slack will now be able to bridge the gap,........

© Fast Company