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In wake of uproar, American Airlines and Blade cut airport helicopter shuttle prices about 50%

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A partnership between American Airlines and helicopter charter service Blade generated a lot of buzz when it was announced last month–but not the kind they were hoping for, due to fees aimed at the 1%. The tie-up pairs American’s luxury Five Star personal-attendant airport service with Blade’s five-minute flights between JFK and Manhattan; and between LAX airport and different neighborhoods in Los Angeles. Maxing out the add-on services for a New York-L.A. round-trip, for instance, would have run close to $2,000 per person (on top of the airfare), as Fast Company reported.

In response to the blowback, both companies have announced hefty price cuts. Blade’s markdowns are nearly 50% in some cases–from $395 to $195, each way, in New York City. These new fees are not just for flights in partnership with American Airlines, but for passengers connecting with JFK flights from any airline.

But if Blade customers add American’s attendant service to helicopter flights to or from JFK, the cost of Five Star service drops from $350 to just $150–a nearly 60% cut. For flights out of JFK, Five Star provides an attendant to escort travelers from the helipad, through expedited security, right to priority boarding. If they are flying American into JFK, Five Star escorts them from arrival gate to helicopter. And if the flights are between JFK and LAX, travelers get the personalized service through both airports.

Blade provides a........

© Fast Company