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How much do Americans think their personal data is worth? It depends on where they live

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Data is as good as gold these days, and Americans are creating a lot more of it than they likely realize. During 2020, for example, it’s estimated that the typical person created 1.7 megabytes of data every single second of every day.

It’s extremely valuable, too, and many companies are willing to shell out billions to get their hands on it—utilizing such data to help brands target potential customers is the bread-and-butter of companies like Google and Meta, after all. Gathering and selling personal or consumer data has even spawned an entire industry of data brokers, which itself is worth hundreds of billions of dollars, and includes companies such as Experian and Spokeo.

In short: Your data is valuable. So, how much would the typical person be willing to sell it for, if they could, say,........

© Fast Company


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