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Cheap-drugs platform GoodRx wants to be the Wirecutter for healthcare

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Cheap prescription-drugs platform GoodRx is getting into the content business. The company is debuting GoodRx Health, a website that answers the most Googled questions about personal health. The move aims to make GoodRx more than a simple price comparison tool for pills, as Amazon’s pharmacy business looms large.

Amazon offers both an online pharmacy and price comparison, putting it in direct competition with GoodRx. While GoodRx insists that Amazon is not a threat to its business, a content platform stands to help it differentiate further from Amazon and build on its loyal following.

Thomas Goetz, chief of research and communications at GoodRx, says he sees the new health-information site as a cross between NerdWallet and Wirecutter for healthcare. It will provide answers to the most searched questions on everything from whether diabetes is curable to the effectiveness of coffee enemas. It will also advise people on financial matters related to health, like what Medicare program is right for them, or if they should buy pet insurance.

[Image: courtesy of GoodRx]“If you think about what Wirecutter does for consumer products, they take an entire category, and they help people get to that one product that they may want to purchase,” he says.

GoodRx predominately makes money as a price comparison tool for drugs. It shows consumers where they can get the most inexpensive drugs and then offers them a coupon that they can use to buy their drug at........

© Fast Company

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