Jim Farley on why Ford is doubling down on affordable EVs |
04-17-2026RAPID RESPONSE
Jim Farley on why Ford is doubling down on affordable EVs
With oil prices surging and Chinese automakers gaining ground worldwide, Farley says Ford’s early EV missteps helped clarify what customers actually want now.
Jim Farley, CEO of Ford [Photo: Mark Thompson/Getty Images]
With the Strait of Hormuz in crisis and gas prices surging, few executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He gives a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Plus, Farley gets frank about the China threat reshaping the global auto business, and his frustration with Ford’s own ingenuity.
This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get........