09-21-2026RAPID RESPONSE

Codie Sanchez thinks you should buy a business, not just invest

The ‘Own or Be Owned’ author on why small business ownership can build wealth, where entrepreneurs go wrong, and how AI changes the equation.

[Photo: Codie Sanchez/Penney Brand Photography/]

Own or be owned. That’s Codie Sanchez’s ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned makes her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too scared to take. She breaks down what “cowboying” your business is costing you, and why AI........

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