Why brands should ignore Trump’s latest loyalty test

Why brands should ignore Trump’s latest loyalty test

The president is applauding companies that don’t claim a tariff refund. But putting the administration over customers is a shortsighted way to do business.

[Source Photos: Adobe Stock and Gage Skidmore/Flickr]

Earlier this week, in a live interview on CNBC’s Squawk Box, President Donald Trump was asked for his reaction to reports that Apple, Amazon, and some other companies had not filed........

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