Waffle House is winning the World Cup |
Waffle House is winning the World Cup
International tourists are boosting ‘Americana’ brands.
[Source Photos: jetcityimage/Adobe Stock, Adidas]
On the eve of its 250th birthday, the United States isn’t exactly at peak popularity, globally speaking. One poll this past spring found that despite its past most-admired status, the U.S. is now viewed less favorably than China in much of the world. Cohosting the 2026 FIFA World Cup amid inflation and various travel restrictions isn’t helping.
But road-tripping World Cup tourists have been offering a counterpoint on social media, posting a wave of admiring, and occasionally gobsmacked, content about everyday American brands and chains like Buc-ee’s, Waffle House, Walmart, and Chick-fil-A. Posts often express amazement at the scale and........