3 ethical AI questions every brand leader should be asking |
Six years ago, the commercial production process for Fortune 500 companies, tech innovators, and global giants meant six-figure budgets, and months of research, scripting, and voice actor castings. Every campaign was a marathon of design thinking and strategic storytelling. Today, however, with the help of AI tools, those very steps can unfold in a fraction of the time, and a quarter of the cost. For marketing and communications leaders, the landscape has drastically shifted overnight.
The most innovative brand leaders have always thrived on speed. What allowed them to exist beyond the curve was their ability to stay ahead of the story, and see around corners before anyone else could. This has always been important, but the velocity at which we’re witnessing ideas go from ideation to execution is different––and alarming. Every week seems to introduce a new AI tool that promises to do things smarter, faster, and better for half the price.
The constant pressure to adopt or be left behind is palpable. In fact, according to Marketing Week’s 2025 Language of Effectiveness survey, 57.5% of marketers currently use AI to generate campaign content and creative ideas. Yet, 85% of those surveyed by Adweek say they........