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Report: 60% of employees would be more loyal to a company that covered abortion care

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If we’re seeing more business leaders take on social issues–both within their workplaces and publicly–it’s in no small part because of pressure from customers and even employees. Even in 2019, some CEOs are reluctant to take a stand, especially on more polarizing issues, and would rather focus on their bottom line.

But the findings in a new report from advocacy group NARAL Pro-Choice America indicate that Americans not only want companies to speak out–they want companies to make their voices heard on the controversial subject of reproductive rights.

Of nearly 1,300 people surveyed–all of whom are full-time employees above the age of 25–about two-thirds believe women’s reproductive freedom is key to their success in the workplace, and that companies should publicly show their support for women’s reproductive rights. In fact, 60% of people surveyed said they would be more loyal to a company that helped cover prenatal care,........

© Fast Company