Why cultural intelligence is important, according to a business anthropologist |
Why cultural intelligence is important, according to a business anthropologist
Culture used to be linear.
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BY Next Big Idea Club
Below, Oliver Sweet shares five key insights from his new book, The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy.
Oliver is a business anthropologist and head of ethnography at Ipsos, one of the largest research agencies in the world. There, he looks at cultures all around the........