Why cultural intelligence is important, according to a business anthropologist

Culture used to be linear.

[Source Image: Adobe Stock]

BY Next Big Idea Club

Below, Oliver Sweet shares five key insights from his new book, The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy.

Oliver is a business anthropologist and head of ethnography at Ipsos, one of the largest research agencies in the world. There, he looks at cultures all around the........

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