Ikea’s newest furniture makes Scandinavian design fun again |
Ikea’s newest furniture makes Scandinavian design fun again
The new Ikea PS collection features a range of whimsical furnishings that could redefine the future of the company’s design approach.
Inside Ikea’s movie studio-size marketing and production facility at the company’s headquarters in Älmhult, Sweden, a corner of a vast soundstage is piled with a multicolored array of what look like props from some fantastical children’s show. There’s a bench that rocks from side to side, a bright blue lamp that hides two transformative elbows in its skinny post, a glass vase with jug ears sticking out from its sides, and a clock on the end of a curvaceous red tube that looks like........