How KitchenAid updated its legendary kitchen mixer without sacrificing its design |
How KitchenAid updated its legendary kitchen mixer without sacrificing its design
The Artisan Plus Stand Mixer from KitchenAid adds new functionality without tarnishing a signature silhouette.
The silhouette could not change.
This was the main parameter guiding the designers and engineers at KitchenAid as they set out to upgrade one of the brand’s hero product, the stand mixer. Used by amateur and professional bakers for more than 70 years, the classic stand mixer is a staple of the kitchen appliance world, and much of its staying power has to do with the........