Data centers are the buildings of our era. Do they have to be so boring?

If a single type of building could define our present time, it would undoubtedly be the data center. Underpinning the increasingly online way we work, shop, and entertain ourselves, data centers provide the computing power and storage to handle all the Zoom calls, Amazon purchases, and Netflix streams a person can cram into their day. And now as compute-hungry artificial intelligence dominates the future of nearly every sector of the economy—and possibly society as a whole—the data center will become even more ubiquitous.

A headlong data center building boom is already underway. One report finds that average monthly spending on data centers has increased 400% in the last two years, adding up to more than $50 billion in 2025 alone. One tally contends that there were more than 1,200 data centers either built or approved for construction in the U.S. by the end of 2024; another suggests the total number of data centers in the U.S. is now more than 4,100.

The scale and spread of data center building is staggering, and there seems to be no end in sight. All of this is why it’s so disappointing that the design of data center architecture is, by and large, very, very boring.

The typical data center looks something like this: a cluster of large, rectangular warehouses 15 or 20 feet tall, each covering about the area of a........

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