As its new bikes launch in the Bay Area, Lyft’s bikeshare ambitions are going global

San Francisco’s bikeshare program is getting a new name and upgraded bikes.

The casual bikeshare rider in San Francisco could be forgiven for not actually knowing who is behind the service they’re using.

Since 2019, the region’s Bay Wheels program—along with a few dozen other bike share systems around the world—has been run by Lyft. Better known for its rideshare service which helped it make $1.6 billion in revenue in 2025, the company has spent the past decade or so diverging from its main competitor, Uber, by narrowing in on the global bike share market. Now, in the Bay Area, Lyft is........

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