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Prada is finally going fur-free

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Italian fashion house Prada is going fur free in 2020. The company made it official in a tweet this morning.

The move comes after the Fur Free Alliance, a group of 40 animal-protection organizations from 30-plus countries, struck up conversation with the beloved brand to convince it that fur is, like, so over. Now Prada is moving toward ethical luxury that doesn’t harm animals just so humans can look trendy.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy–reached following........

© Fast Company