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Here’s why people are turning their social media profiles blue for Sudan

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Sudan’s military may be trying to prevent word of its massacre of civilian protesters from getting out, but despite an internet shutdown, the word is spreading. To help draw attention to the cause, people on social media are turning their profile avatars blue and posting blue-themed artwork with the hashtag #BlueforSudan.

The color was chosen by friends of 26-year-old Mohamed Mattar, who was killed during an attack by security forces in Sudan at the beginning of June. Blue was his favorite color. The campaign gained traction thanks to Shahd Khidir, a Sudanese Instagram influencer and beauty blogger based in New York. In an Instagram post with a blue profile image, Khidir told her tens of thousands of followers about her friend’s murder and the campaign, telling the Cut that she wanted protesters’ voices to be heard in the face of the internet blackout in Sudan.

It’s really hard being an influencer and sharing information that is “off brand” and not worthy of the “feed” but I cannot hold this in anymore. I am at my office crying because I have so many emotions in me and I feel horrible. There’s........

© Fast Company