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Some of iOS 15’s best features are borrowed from Google and Zoom

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22.09.2021

Many of the new features in Apple’s new iOS 15 mobile operating system, which launched this week, appear to be closely based on the look and feel of features already launched on other tech platforms.

This kind of imitation is nothing strange in the tech industry. In fact, Apple is known for being a “fast follower”: The company often isn’t the first to market with a given feature or product but is happy to jump in later with its own version of the feature or product, after it’s clear that consumers want it. Often Apple’s version proves superior and ends up gobbling up market share, like it did with the iPad. And to be fair, Apple’s design and features have also inspired other phone makers.

But it’s one thing for Apple to come to market with a unique version of an already popular thing, and quite another to bring a version that looks an awful lot like what’s already out there—and that’s the case with iOS 15.

The most striking example is the AR function iOS 15 brings to Maps. In 2019, Google began testing a feature that allowed you to hold up your phone to the world, then see graphics that would direct you........

© Fast Company


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