Why are brands suddenly all about wicker on social media? |
Why are brands suddenly all about wicker on social media?
The trailer for the forthcoming movie ‘Wicker’ has brands leaning into social media users’ newfound prurient interest in the material.
BY María José Gutiérrez Chávez
It’s never been a better time to be in the wicker business. Brands are capitalizing on the newfound interest in the woven art........