Did Coca-Cola take the ‘fridge cigarette’ too far? |
Did Coca-Cola take the ‘fridge cigarette’ too far?
The 140-year-old brand debuted a new visual identity this week.
BY María José Gutiérrez Chávez
For any brand, a major redesign is a make or break moment. But for legacy companies with decades of clout behind them, the stakes are even higher.
So when Coca-Cola unveiled a new global visual identity this week (it has not yet launched in the North America market), it also gave the internet........