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5 years ago, this design guru went to work in Silicon Valley. Here’s why he’s done

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Design evangelist and provocateur John Maeda is leaving Silicon Valley. His goal? To help legacy companies compete with the very world he’s leaving behind.

Maeda spent the past three years heading up computational design and inclusion at Automattic, the parent company of WordPress, where, among other things, he looked at ways to bring design and technology to coal country. In his new position, Maeda will be the chief experience officer at the digital consulting arm of the advertising conglomerate Publicis, which was recently renamed Publicis Sapient. That means he’ll oversee design and creativity at the consulting firm and will have his fingers in marketing, product, strategy, and diversity.

The move is unusual for Maeda, a former MIT Media Lab professor who has established roots in Silicon Valley over the past several years. In 2013, he left his role as president of the Rhode Island School of Design to........

© Fast Company