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See which Democratic candidate has the best (and worst) typography

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22.05.2019

Political campaign typography: When it works, it’s iconic (and sometimes it’s so not working that it’s equally iconic). All the other times, it pretty much just seems uniformly meh.

In the words of Matthew Butterick–typographer, programmer, lawyer, and delightfully dry-witted design educator–type design is where “candidates tend to be more successful revealing their characteristic limitations.” And this, Butterick argues only half-jokingly, means that evaluating them on their type choices is actually a clear-eyed way of judging their overall competence. “Typography—that’s a real decision candidates have to make today, with real money and real consequences,” he writes. “And if I can’t trust you to pick some reasonable fonts and colors, then why should I trust you with the nuclear codes?”

[Screenshot: courtesy of the author]Butterick puts each of the 23 Democratic candidates under the microscope, and, to nobody’s shock, finds them all wanting. (Remember: He’s a typographer, programmer, and a lawyer—a triple threat when it comes to details.) But thanks to a sense of........

© Fast Company