Panera’s fix for everything that went wrong is . . . stuffing salad into bread |
Panera’s fix for everything that went wrong is . . . stuffing salad into bread
The quirky menu item is part of a much bigger plan to rebuild trust with customers.
Facing stagnant sales, Panera Bread is aiming to become one of the restaurant industry’s rare comeback stories.
The fast-casual chain’s latest move is the introduction of new “Salad Stuffers,” a fresh spin on one of Panera Bread’s most iconic menu items: the bread bowl. Instead of filling a sourdough bread bowl with soup, however, it’s stuffing a handheld Italian-style roll with salad.
The idea........