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This is what happens when Ikea asks the internet to design furniture

3 2 0
01.07.2019

Ikea is introducing a typeface called Soffa Sans. It’s exactly what it sounds like: A font that creates words from sectional couch pieces. But unlike the many other companies that have released their own typefaces in recent years, Ikea isn’t just doing this for branding purposes. It’s doing it for the fans.

A few months ago, the Swedish furniture and meatball manufacturer launched an online CAD sofa planner. The sofa planner allows shoppers to build the perfect sectional configuration........

© Fast Company