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Starburst berries and cream: Here’s what your brand can learn from the viral TikTok trend

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21.09.2021

My daughter wasn’t even born when Starburst launched its 2007 ad “Bus Station.” But after seeing it just once on YouTube . . . well, let’s just say there was a very little lad who loves berries and cream dancing around my kitchen.

She’s not alone. Despite the spot, created by agency TBWA/Chiat/Day New York, being 14 years old, it’s recently become a TikTok sensation. Between its sheer random weirdness and mind-numbingly catchy tune, it should come as no surprise that a new generation has found it and remixed it to make it its own.

Right away, it’s pretty clear this spot was perfectly positioned for a renaissance. The quick, easy, and of course, batsh*t craziness of it all fits the goofy karaoke and remix culture of TikTok like a lace-cuffed glove. David Griner at........

© Fast Company


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