Sonos has a plan to make you love its speaker system again |
Sonos has a plan to make you love its speaker system again
After a rough couple of years, Sonos is on a mission to earn back trust. CEO Tom Conrad and CMO Colleen DeCourcy tell Fast Company how they’re making the Sonos system the star of the show.
Few brands can point to a specific date for their downfall. For Sonos—once the darling of home audio—that date is May 7, 2024, when it rolled out a disastrous app update that left many of its 15 million customers confused by hardware and software features that were suddenly unusable. When all was said and done, more than a decade of brand trust was flipped like........