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Marie Kondo is the future of marketing

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17.06.2019

For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around the globe, and of course pat themselves on the back with shiny trophies. Officially, it’s called the Cannes Lions International Festival of Creativity, and it features more than 600 speakers from brands, agencies, tech companies, and more across more than 300 sessions. And that doesn’t even count the off-Palais events and panels set up in villas, cabanas, and branded beach encampments up and down this city’s famous Croisette. There’s Twitter Beach, Facebook Beach, Spotify Beach, the Live Nation x Citi Villa, Havas Cafe . . . . It’s advertising’s version of the Silicon Valley opening credits.

Here’s what you’re missing from the rosé-pumping heart of the global media-technology-advertising complex (or not missing if you’re here):

Monday mood: This place is like Coke’s Happiness Factory ad—a Cannes Lions winner in 2007—except instead of a Coke machine, it’s the magical world inside that banner ad you accidentally clicked on Taboola.

Discovery of the day: Taboola has a cabana here.

One of the biggest and most anticipated sessions of the day was Marie Kondo’s entitled “Less Stuff, More Joy:........

© Fast Company