Budweiser has been waiting 150 years for this brand moment |
Budweiser has been waiting 150 years for this brand moment
The King of Beers is turning 150 the same year that America turns 250. The advertising potential should be intoxicating.
[Photo: Anheuser-Busch]
If I had to name my Mount Rushmore of brands seen as quintessentially American around the globe, it would probably be Levi’s, Harley-Davidson, McDonald’s, and Budweiser.
While there are an impressive number of iconic American brands—Apple, Coca-Cola, Nike, Google, Amazon, and Walmart among them—only a few have an identity that is also closely tied to the idea of........