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Exclusive: GameClub will counter Apple Arcade with classic iPhone games

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Apple Arcade won’t be the only iPhone game subscription service launching this fall.

GameClub, a startup with $2.5 million in seed funding, plans to launch its own subscription service around the same time. But instead of funding new games, like Apple is doing, GameClub is bundling up old games from the dawn of the App Store, many of which have become unplayable on newer iPhones and iPads. GameClub is also working on an Android version of its service, which presumably won’t face competition from Apple.

The goal, CEO Dan Sherman says, is to bring back the kinds of mobile games that have become less viable in a market dominated by ads and in-app purchases.

“We’re just about focusing on classic premium gameplay experiences that are not compromised by the pay model,” Sherman says.

Like Apple, GameClub hasn’t announced how much its subscription gaming service will cost, and Sherman says the startup is still testing different prices to see what sticks. Still, he’s fairly certain that GameClub won’t sell individual games. Instead, users will download each game, then sign into a GameClub account that allows access to the full catalog.

Dan Sherman [Photo: courtesy of Game Club]“The way I look at subscriptions–the way I have been looking at it since I started the company–is that this is the next emerging trend in games,” he says. “I regard it as something that has the potential to be every bit as large as in-app purchases, or the ad market.”

As for which games GameClub will offer, the startup currently has the rights to 57 games........

© Fast Company