5 ways the World Cup ticketing process is a complete design fail |
5 ways the World Cup ticketing process is a complete design fail
Annoying glitches, confusing web flows, and subpar infographics: As design refs, we’d issue a red card.
[Photo: Maximilian Haupt/picture alliance/Getty Images]
The ticketing system for the World Cup has been so bad that California, New York, New Jersey, and Texas are investigating FIFA over reports of issues like false advertising and sky-high prices.
Good online ticketing UX prioritizes transparency and ease of use, but for the World Cup, users have complained the system is designed to maximize profit instead of serving fans.........