Stop trying to ‘educate’ people into changing. Science proves it doesn’t work

When confronted with evidence that contradicts our beliefs, we’re more likely to question the evidence than to update our views.

[Source photo: KrishnaTedjo/Adobe Stock]

Mark Twain once quipped, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The problem is that we rarely question our own beliefs. Once a false assumption takes hold, it becomes a default lens we use to interpret the world—and dislodging it becomes incredibly difficult.

One very basic assumption that lies at the heart of many........

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