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Urban Outfitters tries to stay relevant with an $88 monthly rental service

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22.05.2019

Watch out Rent the Runway! Urban Outfitters, Inc. is coming for your lunch.

Today, the company–which owns Anthropologie, Free People, and Urban Outfitters–said it will offer a $88 monthly rental service called Nuuly. Customers can pick six items, which could amount to $800 worth of merchandise, wear them as frequently as they want, then swap them for new styles the following month. If the customer wants to keep that item, they can purchase it.

The clothes in the boxes will come from Urban Outfitters’ own stable of brands, but there will be other........

© Fast Company