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Organic diapers, stroller detailing, and no phones allowed: inside an exclusive, $5K/year club for kids

3 2 0
09.05.2019

People who spend their days working at a chic coworking space like WeWork or The Wing and workout at a members-only gym like Equinox or OrangeTheory may be intrigued by a new play space called The Wonder that opens its doors this Sunday.

For an annual subscription of $4,800 a year–yes, that’s the cost of college tuition in some states–a family gains access to a theatrically designed space in Tribeca, New York, that offers classes to children, from newborns to tweens. No cell phones are allowed in most parts of the space. There’s a fully stocked changing room full of organic Coterie diapers and all-natural baby lotion from organic brand Ever Eden. For parents, the bathroom is stocked with high-end beauty products from the nontoxic brand Beautycounter. There’s even a stroller detailing station where experts will suck up cookie crumbs from your child’s buggy using a Dyson vacuum cleaner.

The Wonder has $2 million in seed funding from angel investors including Rebecca Minkoff, Marissa Mayer, and Red Sea Ventures, and it is the brainchild of two moms: Sarah Robinson, who previously founded a fertility startup, and Noria Morales, who led collaborations and influencer marketing at Target. When the two of them met up, they often commented on how little........

© Fast Company