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Nike’s plan to expand childcare massively backfires

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07.06.2019

Nike announced a new initiative that appeared, on the surface, to improve employees’ lives: It would expand its subsidized on-site daycare program by outsourcing it to a partner called Endeavor Schools, which will run a facility 10 minutes away from the Nike campus. Prices would be kept competitive. According to Bloomberg, this would allow the 30-year-old program to accommodate more families, since it has more than 500 people on the waitlist. (The current facility can accommodate 500 families.)

But Nike families aren’t........

© Fast Company