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Nike is launching a guide to sustainability for brands–get it here

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“If you’re choosing to design something, you have the power to influence or plan where it might go in its life,” says Matthew Needham, who is about to get his masters in fashion from the London design college Central Saint Martins. “So you have to make conscious decisions and think of the life of the garment beyond the store.”

[Image: Nike]It’s become abundantly clear that the planet is on the brink of disaster, with global warming and plastic pollution threatening life on Earth. To avert the worst consequences, every industry needs to become radically more sustainable. Many fashion designers, like Needham, believe that one solution to the problem is to focus on circularity, which involves creating products that can be recycled indefinitely. But to get to a place where the entire fashion sector is able to make circular clothes and shoes, companies need to collaborate to come up with solutions to big problems, like inventing new materials and recycling equipment.

Click here for a larger version. [Image: Nike]To that end, Nike recently partnered with Central Saint Martins to create a manual for designers that lays out the principles of circular design, along with case studies from companies........

© Fast Company