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Goop just dropped six fancy sweaters for men

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Goop, the wellness brand founded by Gwyneth Paltrow, has catered to women since its 2008 launch. But the brand has recently made a big push toward men, capitalizing on the fact that men are increasingly interested in the kind of self-care, diet, and lifestyle content for which Goop has become famous. The company says that 23% of its readership was male; it only made sense to create more content for them. To this end, Goop is now........

© Fast Company