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Exclusive: American Eagle is now letting teenagers literally run the company

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10.06.2019

As I’ve reported before, American Eagle doesn’t shy away from throwing itself into politics: The 40-year-old brand has supported the Parkland students in their quest to curb gun violence, it has supported LGBTQ rights, and it has pushed the envelope when it comes to body inclusivity.

Related: How gun control and gay rights became key to selling jeans

Until now, much of this brand activism has come out of carefully studying its customers, who are currently Gen Z teens. But the brand has just created a new way to more formally incorporate the perspectives of young people into its........

© Fast Company