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Exclusive: Allbirds imposed a carbon tax on itself–and your brand should, too

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As a fashion journalist who cares about sustainability, I see many brands trying to save the planet in their own way. Some, like Everlane and Adidas, are tackling plastic pollution. Others, like Marine Layer and For Days, are developing circular systems that make new clothes out of old clothes. But here’s the thing: It’s now clear that climate change is the most pressing issue for us to address, because if we don’t deal with the problem now, our own survival is at risk.

[Photo: courtesy of Allbirds]Tim Brown and Joey Zwillinger, the founders of Allbirds, think about this a lot. They launched their sneaker brand in 2014 with the goal of creating sustainable sneakers.........

© Fast Company