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Every garment in this new Madewell store has already been worn

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Madewell’s store in Brooklyn seems like any other, with tidy racks of jeans and folded sweaters artfully laid out. But here, every product has already been worn.

Today, Madewell joins forces with ThredUp, the largest online consignment and thrift store, to debut a new retail concept called a “Circular Store” on the second floor of the brand’s existing Williamsburg location. Customers will be able to shop an assortment of pre-owned Madewell products, repair and tailor garments, and drop off old clothes. While the store is temporary, the two companies say it’s meant to help them explore how fashion brands can start selling secondhand products in-house, including in their brick-and-mortar locations.

[Photo: courtesy ThredUp]ThredUp launched in 2009 and has become a giant in the resale industry, having processed more than 125 million used goods from 35,000 brands. It went public in March of this year, after a blockbuster 2020, in which it generated $186 million in revenue selling millions of garments. The company has built three high-tech distribution centers around the country where it processes the hundreds of thousands of items that sellers send in daily, which are photographed and priced, before being put on the ThredUp website to be sold.

[Photo: courtesy ThredUp]Madewell happens to be one of the most popular labels on ThredUp: The company says that every two minutes, a........

© Fast Company

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