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3 unexpected benefits to shifting your mindset about time

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It’s human nature to want fast results. Couple that with the constant barrage of social media (more! faster! now!) and navigating a global pandemic, and most of us haven’t exactly been in the mood to cultivate our long-term thinking.

But for the past several years, that’s exactly what I’ve been researching, because resetting the way we think about time, and consciously embracing long-term thinking, can transform our businesses and careers in surprising ways.

In my new book The Long Game: How to Be a Long-Term Thinker in a Short-Term World, I share three unexpected reasons long-term thinking can be so powerful. Here’s how to leverage their value in your own life:

Plenty of well-known companies have stumbled on social issues in recent years, from climate change to race to marriage equality. But as my friend, branding expert Martin Lindstrom notes, “Through my career, I’ve come to know hundreds of CEOs, and not one of them—I mean, zero—has ever disagreed with the concept of equality.” These leaders’ flat-footed responses are due to the fear of short-term consequences, whether it’s taking a hit to their share price or their annual bonus.

Re-orienting your point of view to the long-term (In 20 years, will I be proud of my actions?) enables you to resist pressure in the moment and make the right decisions based on values and ethics, not immediate........

© Fast Company

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