Design’s next era is about making people feel seen

Design’s next era is about making people feel seen

Designer Alison Rand on turning adversity, anxiety, and ambiguity into a superpower.

Alison Rand [Photo: courtesy MIT Press]

Alison Rand is a strategist, author, and design leader working at the intersection of design strategy, organizational structure, and operations. A former developer who helped build early UX practices at agencies like Huge and Hot Studio, she now consults with organizations to untangle complexity—how people work, how decisions travel, and how culture is shaped through structure. She is pursuing a master’s degree in Strategic Foresight at........

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