The culture solution CEOs are missing |
In his reflections on the 2025 Wall Street Journal CEO Council summit held in December, WSJ Leadership Institute president Alan Murray noted that CEOs are not actually preoccupied with AI, tariffs, or geopolitics. Instead, they’re focused on something far more fundamental: people and culture. How do you build an organization that can adapt, collaborate, and innovate amid persistent volatility?
That instinct is correct. Yet one of the most effective tools for strengthening culture and developing talent remains surprisingly underused—skills-based volunteering (SBV).
In a world shaped by geopolitical conflict, climate disruptions, pandemic aftershocks, and unpredictable supply chains, companies need employees who can navigate complexity with creativity and resilience. Skills-based volunteering is a proven, powerful way to build those capabilities while contributing meaningfully to communities and giving employees the purposeful work they crave. SBV is unlocking the next wave in talent potential and catalyzing the workforce of the future.
SBV matches employees’ professional expertise with community-based organizations’ needs. Its impact goes well beyond traditional volunteering, to include:
1. Leadership development and creative problem solving
Working with nonprofits and social........