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This local woman’s app is delivering Puerto Ricans fresh produce—and greater food sovereignty

5 0 4
09.08.2022

This story is part of Fast Company’s Most Creative People in Business 2022. Explore the full list of innovators who broke through this year—and had an impact on the world around us.

Crystal Díaz’s grocery-delivery app PRoduce is pushing to revive Puerto Rico’s agricultural sector and reclaim its foodways. Although the island has a tropical climate where crops can grow year-round, natural disasters and economic crises have all taken their toll, and now Puerto Rico imports 85% of its food. (Plus, a 1920 law requiring all imports to come via American-owned and -crewed vessels contributes to higher prices.) Díaz co-founded PRoduce in 2018 to give consumers and professional chefs alike access to thousands of locally sourced vegetables, fruits, meats, and other goods typically not sold in grocery stores on the island, which in 2014 boasted the most Walmart-owned superstores per square mile........

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