How the Nex Playground game system became the holiday’s hottest toy |
The best-selling video game console this Black Friday was the PlayStation 5. That surprised no one. The number-two spot went to the Nintendo Switch 2. Again, that was expected.
But the bronze position wasn’t held by Microsoft’s Xbox, as you might suppose. Instead, it was claimed by the Nex Playground, a small gaming system that almost no one had heard of two years ago.
The Playground has since grown into one of 2025’s hottest gifts. In 2023, just 5,000 units of the controller-free small cube were sold. In 2024, that number spiked to 150,000. This year, the company is on track to........