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Caterpillar Inc. is trying to stop a tiny café from using the word cat

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07.06.2019

Construction giant Caterpillar Inc. has sent a cease-and-desist letter to supposedly one of its biggest threats: A coffee shop in Santa Cruz, California. The café is called Cat & Cloud, which, you know, is just way too similar to Caterpillar’s CAT trademark. And so the company is trying to stop the small business from using its feline-adjacent name.

The issue surrounds Cat & Cloud’s apparel—the coffee shop had apparently filed a trademark to use its name on merchandise. Caterpillar, which currently has a market capitalization of $71.47 billion, does not want that to happen, and........

© Fast Company