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Axios is now begging you to finish reading its newsletters

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Axios is a media brand that loves to boast its “smart brevity.” But how brief is smartly brief? Great question, and I’m glad you asked, because now we have an answer! This morning’s Axios AM newsletter, written by cofounder and executive editor Mike Allen, was a mere 1,191 words, and it takes less than five minutes to read.

How do I know this? Over the last week or so, Axios has been trying out a new section of its newsletter, which lists the exact word count of the daily brief right up top. It’s another way the digital........

© Fast Company