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A 360-degree tour of Specialized Bicycles’s innovation lab

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17.05.2019

Written along the walls of Specialized Bicycles’s Silicon Valley-based innovation lab are the words “innovate or die.” It makes sense when you see what the company does in that building.

This hub is where the bike manufacturer’s designers and engineers dream up tomorrow’s human-powered vehicles. The team is able to both design and make prototypes in-house. This means they don’t have to send plans out to factories to build test models, which can take weeks. Instead, an engineer draws something up and can test it in the next day or........

© Fast Company